Stoke children see themselves as alcoholics

September 22, 2011

 

In some areas of Stoke on Trent, problems with alcohol among children are becoming such a big problem, that the council decided to work with schools and children directly to combat the problem. The children were directly responsible for commissioning a short film about drinking and some software to show how they would look older, with the effects of alcohol. The project was a great success and should pave the way for similar pro-activity throughout all schools in Great Britain, especially those areas worse effected by alcohol abuse.

Together with the digital company Rancon, we created this unique ageing software to age the children a few years before adding a slider effect with worsening effects of alcohol. The children had a direct impact on the way the software looked and worked. For a start, it had to be very easy to use, at one click the children can upload a photo of themselves, they then place markers for their eyes, mouth and chin, then click to age. Once the aged image appears, they can use the slider to increase effects of alcohol, including red bloated cheeks, bloodshot eyes, weight gain and blemished skin. At any time, the children can click to return to their original image.

As the image changes, the tension builds, culminating in the final ‘worst case scenario’ of the child as an alcoholic. The results speak for themselves as the children gasp and claim never to want to touch a drop of alcohol in their lives – the images are shocking but realistic unlike many other software programmes on the market.

We are so excited to have worked on such an important project and hope that other schools and organisations may benefit from the alcohol ageing software too. We are now working on the smoking version.

For more information please contact Auriole Prince on 0845 539 3399 or 07958 635 905.

www.changemyface.com

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